{"id":1722,"date":"2022-03-23T13:06:19","date_gmt":"2022-03-23T13:06:19","guid":{"rendered":"https:\/\/wgl-demo.net\/bili\/?post_type=portfolio&p=1722"},"modified":"2024-08-19T13:10:36","modified_gmt":"2024-08-19T13:10:36","slug":"brand-identity-and-creative-corporate-identity-for-pizza-88","status":"publish","type":"portfolio","link":"https:\/\/mbvisionagency.com\/portfolio\/brand-identity-and-creative-corporate-identity-for-pizza-88\/","title":{"rendered":"Brand Identity and Creative Corporate Identity for Pizza \u201988"},"content":{"rendered":"\t\t
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CATEGORY: <\/span><\/span>Brand Identity<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SOFTWARE: <\/span><\/span>Illustrator, Photoshop<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SERVICES: <\/span><\/span>Branding<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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WEBSITE: <\/span><\/span>Pizza88egy.com<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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01. The Challenge<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Pizza \u201988, a new and ambitious pizza chain, approached our agency with a clear yet challenging vision: to establish a brand identity that would stand out in a competitive market while capturing the essence of classic Italian pizzerias with a modern twist. The client wanted a brand that not only resonated with traditional pizza lovers but also appealed to a younger, trendier demographic. The challenge was to create a visual and corporate identity that embodied this dual appeal while maintaining consistency across all touchpoints.<\/p>

\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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02. The Solution<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Our team began by delving deep into the history and culture of\u00a0 American pizza-making, blending it with contemporary design elements to craft a brand identity that was both authentic and fresh. We developed a logo that was simple yet memorable, featuring a retro-inspired font combined with modern, vibrant colors. This logo became the cornerstone of the brand, setting the tone for all other elements.<\/p>

We extended the brand\u2019s visual language through various applications, including packaging, in-store signage, uniforms, and digital assets. Each piece was designed to reflect the warmth and tradition of a classic pizzeria while embracing the energy and dynamism of a modern eatery. The creative corporate identity was further reinforced through a carefully curated social media presence, where we used high-quality visuals and engaging content to tell the story of Pizza \u201988.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Crafting the brand identity for Pizza \u201988 was about more than just designing a logo; it was about weaving together tradition and innovation to create a memorable experience that resonates with every slice.- MB VISION EXPERTS<\/cite><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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03. The Result<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The brand identity we created for Pizza \u201988 successfully encapsulated the client\u2019s vision, resulting in a cohesive and appealing brand that resonated with both traditional and modern audiences. The distinct visual identity helped Pizza \u201988 stand out in a crowded market, contributing to a strong brand recognition from the outset. The creative corporate identity fostered a sense of authenticity and trust, which translated into increased customer loyalty and engagement. As a result, Pizza \u201988 not only saw a significant boost in foot traffic and sales but also established itself as a recognizable and beloved name in the pizza industry.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CATEGORY: Brand Identity SOFTWARE: Illustrator, Photoshop SERVICES: Branding WEBSITE: Pizza88egy.com 01. The Challenge Pizza \u201988, a new and ambitious pizza chain, approached our agency with a clear yet challenging vision: to establish a brand identity that would stand out in a competitive market while capturing the essence of classic Italian pizzerias with a modern twist. […]<\/p>\n","protected":false},"author":1,"featured_media":1322,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio-category":[16,24],"portfolio-tag":[44,46,45],"class_list":["post-1722","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-design","portfolio-category-technology","portfolio-tag-graphic-design","portfolio-tag-illustrator","portfolio-tag-photoshop"],"_links":{"self":[{"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/portfolio\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":8,"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/portfolio\/1722\/revisions"}],"predecessor-version":[{"id":4607,"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/portfolio\/1722\/revisions\/4607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/media\/1322"}],"wp:attachment":[{"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/portfolio-category?post=1722"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/mbvisionagency.com\/wp-json\/wp\/v2\/portfolio-tag?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}