Outdoor Campaign for LC Waikiki’s New Branch in Benha City
01. The Challenge
When LC Waikiki approached us to handle the outdoor campaign for their new branch in Benha City, they had a clear vision: to create a buzz that would not only capture the attention of potential customers but also embody the brand’s identity. The challenge was to design a campaign that would stand out in a bustling city, where outdoor advertising is abundant, and convey the essence of LC Waikiki’s brand – trendy, accessible, and family-oriented fashion.
02. The Solution
this challenge, our team developed a comprehensive outdoor campaign that strategically placed billboards and street-level advertisements in high-traffic areas across Benha City. We focused on creating visually appealing designs that featured LC Waikiki’s latest collections, emphasizing the brand’s commitment to quality and affordability. Our creative approach included using bold colors and dynamic imagery that resonated with the target audience. Additionally, we incorporated QR codes into the designs, linking to exclusive online promotions, driving both foot traffic to the store and engagement with LC Waikiki’s digital platforms.
By seamlessly blending creativity with strategy, we transformed LC Waikiki’s vision into a captivating outdoor campaign that not only caught eyes but also captured hearts, driving both foot traffic and brand loyalty in Benha City.– MB VISION EXPERTS
03. The Result
The campaign was a resounding success. The vibrant visuals and strategic placements generated significant buzz around the opening of the new branch. Foot traffic to the store exceeded expectations, with a notable increase in sales during the first month. The QR codes saw a high engagement rate, leading to increased online sales and social media interaction. Most importantly, the campaign effectively reflected LC Waikiki’s vision, establishing the brand as a go-to destination for fashion in Benha City. The client was thrilled with the outcome, praising our agency for our creativity, strategic execution, and ability to deliver results that aligned perfectly with their goals.
