Outdoor Campaign for Bokharest Black Cafe at Nile View Mall, Benha City
CATEGORY: Outdoor Advertising
Type: Billboard
SERVICES: Outdoor Advertising
WEBSITE: Alsalemholding.com
01. The Challenge
Bokharest Black Cafe, an upscale coffee brand, was launching its new branch at Nile View Mall in Benha City. The client wanted to create a strong first impression, attract a diverse crowd, and establish the cafe as a premium destination in the area. The challenge was to craft an outdoor advertising campaign that would stand out in a bustling environment, draw immediate attention, and effectively communicate the brand’s luxurious yet welcoming atmosphere.
02. The Solution
Our outdoor advertising team devised a strategic plan that combined eye-catching visuals with targeted placement. We selected high-traffic areas around Nile View Mall and along major routes leading to the mall for maximum visibility. The campaign featured bold and elegant designs that mirrored the cafe’s aesthetic, using rich color palettes and sleek typography to convey a sense of sophistication.
To ensure widespread reach, we implemented a mix of billboards, bus shelter ads, and digital screens, all synced to create a cohesive narrative that highlighted the cafe’s unique offerings. We also incorporated a countdown to the grand opening, generating anticipation and curiosity among potential customers.
With the right strategy, an outdoor campaign doesn’t just advertise a location—it transforms it into a destination.– MB VISION EXPERTS
03. The Result
The campaign was a resounding success. The grand opening of Bokharest Black Cafe saw a significant turnout, with many attendees citing the outdoor ads as their first introduction to the brand. The cafe quickly gained a reputation as a go-to spot for coffee lovers and those seeking a premium experience in Benha City. The client was thrilled with the outcome, as the campaign not only met but exceeded their objectives, firmly establishing Bokharest Black Cafe in the local market.
