Outdoor Advertising Campaign for Town Team at Nile View Mall, Benha City
01. The Challenge
Town Team, a leading fashion brand, was gearing up to open a new branch at Nile View Mall in Benha City. The challenge was to create a compelling outdoor advertising campaign that not only captured the attention of the local community but also drove foot traffic to the new store. The campaign needed to reflect the brand’s trendy, vibrant image while aligning with the client’s objective of establishing a strong presence in the city from day one.
02. The Solution
Our outdoor advertising team developed a strategic campaign that combined high-impact visuals with targeted placements throughout Benha City. We focused on key locations with heavy foot and vehicle traffic, ensuring maximum visibility for Town Team’s brand. The campaign included large-format billboards, strategically placed posters, and digital screens that highlighted the opening date and the brand’s latest fashion collections.
To create a sense of anticipation, we designed eye-catching, bold visuals that resonated with the brand’s youthful and energetic image. The messaging was clear and inviting, encouraging the community to visit the new store. We also integrated a countdown element in the digital screens, building excitement as the opening day approached
Strategic visibility turned anticipation into action, driving success from the streets to the store.– MB VISION EXPERTS
03. The Result
The outdoor advertising campaign was a resounding success. On the opening day, Town Team’s new branch at Nile View Mall saw a significant turnout, with many customers mentioning the outdoor ads as a key reason they decided to visit. The brand’s presence was effectively established in Benha City, with strong brand recall among the local population. Our campaign not only met the client’s objective but exceeded expectations, contributing to a highly successful store launch.