Nile View Towers Compound, a premier luxury real estate development in Benha, was facing a significant challenge in generating high-quality leads and increasing on-site visits. The real estate market in Benha is highly competitive, with numerous projects vying for the attention of discerning buyers. Despite the project’s unique features and prime location, the client struggled to attract and engage the right audience through their existing marketing efforts.

The primary challenge was twofold: first, to significantly boost the number of leads while ensuring these leads were genuinely interested and had a high likelihood of converting into sales; second, to drive more prospective buyers to visit the site, which was crucial for closing deals in the luxury segment. The client needed a performance marketing strategy that would not only increase the volume of leads but also improve their quality, making the best use of the marketing budget. Traditional methods had fallen short, and a more sophisticated, data-driven approach was required to penetrate the market and reach potential buyers who were interested in high-end properties in Benha.