Brand Identity and Creative Corporate Identity for Pizza ’88
CATEGORY: Brand Identity
SOFTWARE: Illustrator, Photoshop
SERVICES: Branding
WEBSITE: Pizza88egy.com
01. The Challenge
Pizza ’88, a new and ambitious pizza chain, approached our agency with a clear yet challenging vision: to establish a brand identity that would stand out in a competitive market while capturing the essence of classic Italian pizzerias with a modern twist. The client wanted a brand that not only resonated with traditional pizza lovers but also appealed to a younger, trendier demographic. The challenge was to create a visual and corporate identity that embodied this dual appeal while maintaining consistency across all touchpoints.
02. The Solution
Our team began by delving deep into the history and culture of American pizza-making, blending it with contemporary design elements to craft a brand identity that was both authentic and fresh. We developed a logo that was simple yet memorable, featuring a retro-inspired font combined with modern, vibrant colors. This logo became the cornerstone of the brand, setting the tone for all other elements.
We extended the brand’s visual language through various applications, including packaging, in-store signage, uniforms, and digital assets. Each piece was designed to reflect the warmth and tradition of a classic pizzeria while embracing the energy and dynamism of a modern eatery. The creative corporate identity was further reinforced through a carefully curated social media presence, where we used high-quality visuals and engaging content to tell the story of Pizza ’88.
Crafting the brand identity for Pizza ’88 was about more than just designing a logo; it was about weaving together tradition and innovation to create a memorable experience that resonates with every slice.- MB VISION EXPERTS
03. The Result
The brand identity we created for Pizza ’88 successfully encapsulated the client’s vision, resulting in a cohesive and appealing brand that resonated with both traditional and modern audiences. The distinct visual identity helped Pizza ’88 stand out in a crowded market, contributing to a strong brand recognition from the outset. The creative corporate identity fostered a sense of authenticity and trust, which translated into increased customer loyalty and engagement. As a result, Pizza ’88 not only saw a significant boost in foot traffic and sales but also established itself as a recognizable and beloved name in the pizza industry.
